Luismi Bello
Index
Work
Contact
--:-- · MAD
Selected work
AI-native product flows, agentic systems, and close-reading of complex game interfaces.
01
Continuous improvement of access to Concierge.
LATAM Airlines
2025
→
Content design
Accessibility
A/B
02
Travel Planner — a reason to come back.
LATAM Airlines
2026
→
AI agents
Service design
Retention
03
A better default HUD
Fictional UX project
2022
→
Game UX
Heuristics
Benchmark
04
Two frictions, one game.
Fictional UX project
2023
→
Game UX
Wireframes
Prototype