Luismi Bello --:-- · MAD
Available

Product design
for things that think,
systems that scale,
stories that land.

Senior Product Designer working on AI-native flows at LATAM Airlines. Previously, a few years deep in game UX. I read every pixel — same instinct, different surface.

Designer
Luis Miguel
Bello García
Role
Senior Product Designer
AI & agentic UX
Currently
LATAM Airlines
Concierge
Based in
Madrid, Spain
UTC+2
Selected work — 04

Four stories from two practices. Product work shipped at LATAM Airlines, and self-initiated game UX studies that sharpen how I read interfaces.

About · 一

I design AI-native flows for travellers at LATAM Airlines, where I lead UX for Concierge — the in-app assistant that turns scattered planning into a single conversation. My practice sits between service design, content design, and the structured UI that makes agentic products feel safe and quick.

Before product, I spent a few years deep in game UX — analysing HUDs, hotbars and inventory systems. That habit of reading every pixel still shows up in shipped work.

Elsewhere
Based
Madrid, Spain (UTC+2)
Updated
June 2026