Luismi Design --:-- · MAD
Available

Product design
that thinks

Senior Product Designer with a psychology background and close to a decade shaping digital experiences across research, consulting, and product. Currently at LATAM Airlines, designing the Concierge AI experience.

Designer
Luis Miguel
Bello García
Role
Senior
Product Designer
Currently
LATAM Airlines
Concierge
Based in
Madrid, Spain
UTC+2
Selected work — 06

Six projects across three areas: product work shipped at LATAM Airlines, fictional UX studies on game interfaces I wanted to understand better, and an independent side project.

About · 一

I'm a Senior Product Designer with a psychology background, currently at LATAM Airlines working on Concierge — an AI assistant that turns the friction of travel planning into a single, structured conversation. The work sits at the intersection of service design, content design, and the information architecture that makes agentic products feel both capable and trustworthy.

My path to product ran through qualitative research, digital consulting, and five years embedded in LATAM's ecosystem at Globant — first improving the corporate booking platform, then the booking and payment flows on LATAM.com, now the AI layer. Outside of shipped work, I'm drawn to how games communicate complex systems to players — a curiosity I've explored through a couple of fictional UX cases.

Elsewhere
Based
Madrid, Spain (UTC+2)
Updated
June 2026