What happens when a product designer owns strategy, design, and build.
A side project I co-founded needed a landing page to sell spots in a diploma program on mental health and the menstrual cycle — to trained skeptics. No dev team, no agency, no runway: just one scroll to educate, build trust and convert.
View live site →
One page. No safety net.
A side project I co-founded needed one thing: a landing page to sell spots in a diploma program on mental health and the menstrual cycle — targeted at female health professionals.
No dev team, no agency, no runway. Whatever shipped, I had to design it, build it and ship it myself.
Trained skeptics don't buy hype.
Health professionals are trained skeptics. They don't respond to hype — they respond to evidence, structure, and a case that holds up to scrutiny.
The page had to educate, build trust, and convert — all in one scroll.
Educate, build trust, convert — all in one scroll.
Strategy, design and code — one person.
I designed and developed the entire page using Claude Code as a co-builder. Copy architecture, conversion flow, trust hierarchy — every decision grounded in psychology and UX craft.
Static HTML, CSS and JS, deployed on Netlify via GitHub.
- 01Copy architecture — sequenced for a skeptical reader, not a hyped one
- 02Conversion flow — one scroll, one decision
- 03Trust hierarchy — credentials and evidence before the ask
- 04Stack — static HTML/CSS/JS, no framework
- 05Deploy — Netlify via GitHub
Ten sales, one month.
What this proved: end-to-end product ownership compresses decisions and sharpens coherence. AI-assisted development expands what a product designer can ship alone — without sacrificing quality.
One designer, the whole stack, a page that sells.